Should I use an Avatar? Should I use a professional photo? Should I use a casual photo? I am asked these questions all the time. My answer, how do you want people to see you?
- Using a fictitious character – Some people I know use avatars or fictitious characters. To me, this says that the person is hiding behind something and you won’t be able to read him or her. Doesn’t this defeat the purpose of social media? Social media is about making connections and getting a deeper understanding of other people. Remember, if you are using social media for business development, you need to be transparent and let people in. When you use a fictitious character, you are pushing people away!
- Professional Headshot — Professional photos are also roadblocks but not as bad as an avatar or fictitious character. This tells me that you are all business and nothing else. I want to get to know you and who you are before I do business with you….
- Casual photo — The casual photo makes me think that you are being real, inviting and want people to learn more about you. Personally, I think this is the most effective one for business development because it shows that you are three dimensional, not just all business or closed ike the other two.
- Photo with Family Members — I think that people need to strike a balance between professionalism and casualness. Photos with family members make me feel like I shouldn’t go there — that the page is all personal and no business. Are you true friends with all of your friends? Or are you using this for business development too? If the later, change the photo!
Let’s hear your thoughts on the topic…. Comments welcome!
