I remember not too long ago my staff and I would sit around my kitchen table in my one bedroom apartment and mail out 400 press releases to the media. A few years later, it was faxes. You would stand there for hours! And then, email. But the media complained. They felt that they were being spammed.
In comes the Online Newsroom… Today, public relations professionals microblog to targeted news media and post the release in the newsroom. If a reporter, editor or producer is interested, he or she will go to the newsroom to check out the full story.
Check out my new weekly TV show where I provide you with some tips….
https://www.yourbusinesschannel.com/show/marketing/708/access-the-media-with-an-online-newsroom-internet-marketing-tips-from-hilary-topper.aspx
