Talk about clever, Burson-Marsteller, one of the world's largest public relations firms, recently held a contest for a guaranteed interview with the HR person to discuss internship/job opportunities for the graduating glass of '13. On Twitter, students wrote why they should be interviewed in 140 characters or less. Dozens of...
What’s New in Social Media for 2013…
I love learning about new social networking sites and apps and figuring out how to use them to target various demographics. In 2008, when there was a huge downturn in the economy, I spent the year looking at hundreds of social networking sites and figuring out their target market. In...
Best Practice Tips in Social Media and Health Care
Did you know that 80% of the general public search for healthcare providers on the Internet? With millions of people engaged in social networking sites today, it’s important that health care providers are online marketing the right way to their community. Here are some tips: Customer Service is Key -...
Social Media and Health Care Providers
With the prevalence of social media, health care providers can no longer avoid being in the digital world. In years past, if someone needed a referral, he/she would ask his/her primary doctor for one. He/She might have also asked friends and family for a “good doctor” and used those recommendations...
The Energy Industry and Social Media Opportunities
With more than 1 billion users on Facebook, 4 billion on YouTube, 500 million on Twitter, 400 million on Google+, 100 million on Instagram and 25 million on Pinterest, if your utility company is not using social media yet, then you are missing a world of opportunity to connect with...
What is Storify and How Can You Benefit?
Storify is an aggregator that pulls information from various social networking sites conversation about a particular topic. You can curate what you want to include from Facebook, Twitter, Instagram and more. Search for a word or term and Storify will gather a list of conversations around that particular subject. Why...
Are You On Pinterest Yet?
You may or may not like the way Barak Obama runs this country, but one thing we can all agree on is that he and his staff know how to run a successful social media campaign. Just look at what he did four years ago – Facebook, Twitter, YouTube, blogging. ...
Book Review: The Art of Effective Online Social Networking by Jeanne Grunert
When networking online or offline, it’s important to stay consistent and The Art of Effective Online Social Networking by Jeanne Grunert, shows you how to do just that. The book is perfect for those thinking about dipping their toes into social media, and believe it or not, there are still...
Product Review: New Cold-EEZE Spray
I have a love-hate relationship with this time of the year. I love that the leaves are changing and that the weather is cool, but not freezing. I love putting away my summer clothes and shoes and switching over to fall and winter clothes and boots. But, what I hate...
Funny Things Always Happen in Business
There are funny things all around us. Since we are so wrapped up in ourselves, we can't enjoy the humor. The other day, I was meeting with a new business prospect who I knew on LinkedIn. We met at the Sweet Hollow Diner in Melville. I sat down first. The old...