I went running with my friend the other day and we were talking about Facebook. She told me that she recently connected with an old friend that she hadn't seen in years and that they went out to dinner as a result of the Facebook finding. I mentioned to her...
Intellectual Property Review, by Guest Blogger Anthony M. Verna III
One issue I see when a business takes itself from the idea stage to doing business in the real world is a lack of intellectual property review. This can be seen in either taking out a Facebook page or a domain name in either the business name or a proposed...
Social Media Makes the World a Small Place!
The other day I got an email from a young woman who used to intern for me when my firm, HJMT, was in Long Beach. The woman was in High School at the time. In the note, she told me that she had gotten a job in Switzerland and was...
Social Site Review: Wanderfly 2.0
Want to go on an exotic trip somewhere different? Or would you prefer to go to a beautiful beach somewhere? The new updated Wanderfly 2.0 has the answers. By linking up with Facebook and also having its own community, Wanderlists has more than 1200 destinations with thousands of activities at...
On Pitching Reporters…
Have a product or service and want to get some media attention? No matter what type of product or service you have, informing the media about your product or service is the same process. After attending the Publicity Club of New York’s “A Look at Beauty and Fashion Media,” reinforced...
No Facebook or Twitter?
Have you ever wondered what the world would be like without Facebook or Twitter? It’s not that long ago that these two social networking sites weren’t even on an advertiser’s radar but today, they are more prevalent than ever. More and more corporations and agencies are focusing their ad campaigns...