I have a love-hate relationship with this time of the year. I love that the leaves are changing and that the weather is cool, but not freezing. I love putting away my summer clothes and shoes and switching over to fall and winter clothes and boots. But, what I hate...
So Glad Election Day Arrived!
This is the first year that this whole election process really bothers me. I drove to Kohl’s the other day in Oceanside and there were hundreds of signs from both parties. On the signs, there were no message just names. It was upsetting to me. It looked terrible with every...
HuffPost Weird News’ Staff Writer Gets More Facebook Fans By Being Creative
-------------------------------- David Moye is a Staff Writer for the HuffPost Weird News. He told me that the company wanted him to take advantage of the subscribe button to connect with readers. David was the first one in his vertical to do so and now he has subscribers all over...
Social Media Video Production Tips by Steven Taub Productions
Steve Taub is a friend on Facebook. When he told me what he does, I asked him to provide our readers with some tips on YouTube videos and how to make them go viral. Here's what he said: ---Keep your message under two minutes. (A television commercial is 29 seconds...
Book Review: Maximizing LinkedIn for Sales and Social Media Marketing by Neal Schaffer
I thought I knew everything about LinkedIn. I’ve been using it for years. But after reading Neal Schaffer’s Maximizing LinkedIn for Sales and Social Media Marketing, I realized there is a lot more to learn, especially since there are more than 100 million members including executives from Fortune 500 companies...
10 LinkedIn Tips…
LinkedIn is a great marketing tool if used correctly. Here are some tips: Eliminate direct solicitation. Don't invite everyone in your network to an event. Make sure your list is targeted. (I can't tell you how many events I get invited to on LinkedIn and I've thought about deleting people...
Lessons Learned from Gary Vaynerchuk’s Newest Book
The way we do business today is different than the way we did business five years ago. And, Gary Vaynerchuk’s new book, The Thank You Economy, gives business owners a hard look at the ever-changing landscape. Here are some lessons learned: Your business doesn’t have to have a Facebook, Twitter...
Double Booking a Business Meeting…
I met Mike Stafford of Farrell Fritz, PC online. He and I are connected via LinkedIn. He sent me a note telling me that he used to work at Ruder Finn/PR and wanted to know if we could meet up to network. I agreed. I love connecting with different people!...
Blogger Relations Do’s and Don’ts…
Many brands still don't understand a blogger's influence. They would rather cultivate the relationships with their local media than their local blogger. But today, bloggers have a lot of leverage. Just do a search and you will find that most of the search engines have the blogs first even before...
Bumping Into People From the Past…
The other day, I was coming out of my house when I heard someone calling my name -- "Hilary, Hilary." I looked at a woman who was running towards me. As she came closer, I realized it was Amy Fishman, a friend from elementary school through High School. We lost...