Storify is an aggregator that pulls information from various social networking sites conversation about a particular topic. You can curate what you want to include from Facebook, Twitter, Instagram and more. Search for a word or term and Storify will gather a list of conversations around that particular subject. Why...
Did You See the Tropicana “Worst Morning Ever” Campaign?
The other day I was riding the “S” train from 42nd Street/Grand Central to Times Square in Manhattan. As I waited for the train to come into the station, I noticed a yellow banana colored train approaching. It was bright yellow! When the doors opened, I walked onto the train....
#UsGirls vs. #UsGuys
I don't know if there really is a "versus," but the #usguys community is a nice place to share social media information with other social media marketing professionals. I was recently invited to an #usgirls tweet up at Sueanne Shirzey's house. She is a friend and colleague on the Social...
Are You On Pinterest Yet?
You may or may not like the way Barak Obama runs this country, but one thing we can all agree on is that he and his staff know how to run a successful social media campaign. Just look at what he did four years ago – Facebook, Twitter, YouTube, blogging. ...
What’s Your Klout Score?
Justin Bieber has a Klout score of 100. This is the highest Klout score you can get. Have you wondered what your score could be? Klout, for those of you not familiar, is an aggregator that looks at your online influence and compiles a score. The higher your engagement with...
“Like” Social Media?
Then you will "love" the Social Media Association, Inc. (SMA). This group is for marketing people, communications folks, bloggers or anyone who is interested in social media. I am president and founder. Joining me on the board are: *Sueanne Shirzey, Promotions Director *Constance Korol, Program Director *Donna Rivera Downey, Logistics...
Using Instagram Yet? It May Be Too Late…
I don't know about you, but when I found out about Instagram, I immediately downloaded it on my iPhone. I took one or two shots and then quickly lost interest. But the other day, I was looking at it again. I started playing around and realized that I really enjoy...
How Social Media Makes the World Small…
I first met Greg Sleter when he was the editor of the Long Beach Herald in the early 1990's. I had just started my business and would talk with him about clients who lived or worked in Long Beach. We developed a good working relationship. A few years later, I...
Muck Rack? The Shorty Awards?
Check out my interview with Gregory Galant, CEO of Sawhorse Media, talks about a new social networking site that connects Journalists with entrepreneurs and public relations people. He also talks about the Shorty Awards and how Twitter has become an important part of our lives! Check it out here: https://www.blogtalkradio.com/hilarytopper/2012/03/29/journalism-on-twitter-and-social-media
What’s a TweetUp Anyway?
Sometimes I feel like I speak a different language than everyone else. But when I'm with my friends from Social Media Club of Long Island, LITweetUp and DBMEi, I feel like, for the most part, we all speak the same language! For those of you who are not involved with...