Klout gets so much controversy. Many marketers use it to find influencers in the community. However, there are a handful of people who are in the social media/marketing field who think the sites are a complete waste of time. Whatever your thoughts about using a site to measure influence,...
Social Networking Review: Keek
If you thought Vine (a Twitter video sharing tool) was pretty awesome, you will think that Keek, a new social networking site that is primarily video based, rocks! I joined Keek the other day after getting an email from one of my employees saying, “Check this out. It’s a new...
On Getting Talent for Your Agency…
Talk about clever, Burson-Marsteller, one of the world's largest public relations firms, recently held a contest for a guaranteed interview with the HR person to discuss internship/job opportunities for the graduating glass of '13. On Twitter, students wrote why they should be interviewed in 140 characters or less. Dozens of...
My Long Beach, NY Photos Appeared in the #SonyStore in Roosevelt Field!
I love everything tech. As soon as a new device becomes available (and if it's Apple related), I'm in the market to buy it. Recently Sony reached out to me. I'm not quite sure how they found me, but I'm glad they did. They offered me a Sony NEX-5R camera...
10 Tips to Surviving South by Southwest…
Make sure you register early for SXSW and get a hotel room at the same time, otherwise you may be an hour away from all the activity. Download the SXSW app before you get there and select click on what you want to attend. Get to sessions at least...
What’s New in Social Media for 2013…
I love learning about new social networking sites and apps and figuring out how to use them to target various demographics. In 2008, when there was a huge downturn in the economy, I spent the year looking at hundreds of social networking sites and figuring out their target market. In...
Why am I a Blogtalk Radio Show Host?
Everyone asks me why I host Hilary Topper on Air (or what we call internally HTOA). I tell them that I do it for several reasons. For starters, it gives our clients greater visibility and awareness. With more than 4,000 active listeners to date, our clients’ message is broadcast across...
Social Media and Health Care Providers
With the prevalence of social media, health care providers can no longer avoid being in the digital world. In years past, if someone needed a referral, he/she would ask his/her primary doctor for one. He/She might have also asked friends and family for a “good doctor” and used those recommendations...
The Energy Industry and Social Media Opportunities
With more than 1 billion users on Facebook, 4 billion on YouTube, 500 million on Twitter, 400 million on Google+, 100 million on Instagram and 25 million on Pinterest, if your utility company is not using social media yet, then you are missing a world of opportunity to connect with...
NerdWallet Launches NerdWallet Indie, a Site Where Local Shops Promote Their Work and Offer Deals
NerdWallet’s Indie online site helps shoppers find unique gifts and discounts just in time for the holidays. NEWS FACTS: Today, NerdWallet announced the launch of NerdWallet Indie, a coupon directory website where shoppers can easily sort through thousands of discounts on Etsy and other independent online retailers without being flooded...