“Like me. Know me. Trust me. Pay me.” Joel Comm and Dave Taylor have taken note of the effective strategies (including the one above) that have dominated Twitter for years and wrapped it up in their latest book, Twitter Power 3.0. With more than 302 million monthly active users, Twitter...
The First Google Glass Reality Show: Thoughts on Glasslandia
If you didn't get to watch episode 6, "Making Of Glasslandia" yet, take a look now! Here's our final take about the first ever Google Glass reality show! Glasslandia has come to a close. What did you think? Hilary "The CEO & Google Glass Explorer": It was a great run....
Book Review: Steve Earl and Stephen Waddington’s #Brand Vandals – Reputation Wreckers and How to Build Better Defences
Crisis communications has always been a function of public relations. As the Internet continues to change the face and the scope of the public relations industry, communications professionals need to be prepared for potential damages that can occur and last forever on the Internet. In Steve Earl and Stephen Waddington's...
Top 7 Small Business Website Resolutions for 2014
If you're a small business owner, you know we are always looking for ways to improve and grow our businesses. What better way to implement new strategies than for the new year! Check out the Top 7 Small Business Website Resolutions for 2014 shared to us by Dudamobile: Small business...
Book Review: Cheryl and Mark Burgess’ The Social Employee
Did you know that 79% of businesses are utilizing social media to communicate with their target audiences? In Cheryl and Mark Burgess’ book “The Social Employee: How Great Companies Make Social Media Work,” the authors explain why social media is necessary and the powerful benefits of involving company employees as...
Book Review: Joanne S. Black’s Pick Up the Damn Phone! How People, Not Technology, Seal the Deal
With the prevalence of social media, you are finding less and less people relying on traditional ways to cultivate and close the sale. But, according to Joanne S. Black in her new book, Pick Up the Damn Phone! How People, Not Technology, Seal the Deal, the phone and in-person meetings...
8 Reasons Why Twitter is No Facebook (Yet)
I have always wondered if Twitter will ever surpass Facebook. Will it keep growing since going public on its IPO date of November 7th? Check out these stats that were gathered shared to us by Statista: You will find more statistics at Statista --------- DISCLOSURE: I have not received any...
Turning Online Relationships Into Real Life Business Potentials
Today’s rave is social media. Everyone thinks social media will create such a buzz for their business, that they won’t have to do anything else. So, they create Facebook and Twitter pages. They open a Google+ account. They create boards on Pinterest, groups on LinkedIn, have a YouTube channel, and...
Going On A #GoogleGlass #FindYourIsland Challenge to #FtMeyerSanibel
As part of the #GoogleGlass Explorer program, I was put into a private explorer group (similar to a private Facebook group or Yammer group). Every day, I scour the group. Hey, you never know what someone posted that day. A couple of weeks ago, I came across a post that...
What is the Future of Journalism?
Hilary Topper ON AIR Special Guest: Gregory Zeller, Senior Reporter for Long Island Business News, Author of "Quantum Acres" and "Quantum Acres:Flashback," CEO of Strong Language Tune into Hilary Topper On Air as she interviews Gregory Zeller, Long Island Business News' tech and law reporter, supernatural thriller author, and owner of...