After I downloaded the South by Southwest (SXSW 2013 mobile) app, I noticed that Brooks Running was having a “Cowboy Run” on Saturday, Sunday and Monday (March 9-11). I signed up immediately. I had cowboy boots but was certainly not going to run in them. I also didn’t want to...
Chevy, Oreos and All Other SXSW Sponsors Need To Rethink Their Strategy…
After spending this past weekend at South by Southwest (SXSW) Interactive, I had some suggestions for the sponsors: 1) Chevy -- I loved the idea of having all the new Chevy vehicles at the conference. I even loved having the opportunity to test drive the Volt, Chevy's newest all electric...
10 Tips to Surviving South by Southwest…
Make sure you register early for SXSW and get a hotel room at the same time, otherwise you may be an hour away from all the activity. Download the SXSW app before you get there and select click on what you want to attend. Get to sessions at least...
Guy Kawasaki Interviews Vic Gundotra on Google+
At the South by Southwest Interactive conference, Guy Kawasaki interviewed Vic Gundotra from Google+ on his thoughts on the product and where he sees it going. "What do you say to people when people say Google+ is a ghost town?" Kawasaki asked Gundotra. Gundotra seriously and calmly answered, "I...
Is Content King in Social Media?
At the SXSW conference, the focus seemed to be on storytelling and content. The other day, I went to a session on "Does Free Content Cannibalize Your Paid Consulting,” with Jay Baer and Joe Pulizzi. They did a wonderful job of talking with the audience about the importance of blogging,...