The way we do business today is different than the way we did business five years ago. And, Gary Vaynerchuk’s new book, The Thank You Economy, gives business owners a hard look at the ever-changing landscape. Here are some lessons learned: Your business doesn’t have to have a Facebook, Twitter...
Book Review: Social Media Judo
I am a social media enthusiast and read a lot of books on the subject. Social Media Judo - The essential guide to mastering social media and delivering real results for your brand, by Chris Aarons, Geoff Nelson and Nick White with Dan Zehr, is one of the better books...
Do We Talk Anymore?
I went running with my friend the other day and we were talking about Facebook. She told me that she recently connected with an old friend that she hadn't seen in years and that they went out to dinner as a result of the Facebook finding. I mentioned to her...
Tips on Starting a Business…
There are some people who keep their business life very separate from their personal life. They may have a separate Facebook page for their “actual” friends and a page for their business acquaintances. I know many professionals who are corporate and conservative by day and at night they perform in...
Social Media Makes the World a Small Place!
The other day I got an email from a young woman who used to intern for me when my firm, HJMT, was in Long Beach. The woman was in High School at the time. In the note, she told me that she had gotten a job in Switzerland and was...
On Pitching Reporters…
Have a product or service and want to get some media attention? No matter what type of product or service you have, informing the media about your product or service is the same process. After attending the Publicity Club of New York’s “A Look at Beauty and Fashion Media,” reinforced...
No Facebook or Twitter?
Have you ever wondered what the world would be like without Facebook or Twitter? It’s not that long ago that these two social networking sites weren’t even on an advertiser’s radar but today, they are more prevalent than ever. More and more corporations and agencies are focusing their ad campaigns...
Seven Ways to Target Your Social Media Activities
Having a social media strategy in place is more important today than ever before because most businesses have a presence on social networking sites. More than 550 million members worldwide have a Facebook page and Twitter usage is estimated around 720 tweets per second in June 2010. And these are...
What Do You Think? Trust Bloggers or Reporters or Both?
Do you trust bloggers more than reporters? That was the question of the week and here is what you said: In the online survey, 39% of our community said they trust bloggers more than reporters. More than 45% said they are not sure. When we asked you, our social networking...