I get a lot of pitch letters from public relations practitioners. In the email, they ask me to try out their product for a review on one of my blogs. Recently, I got a pitch from a company. Here is the pitch: Millennials are the largest living generation in the...
What is a buyer persona and how do you identify yours?
What is a buyer persona and how do you identify yours? Do you know who your buyers are? In YOUR PR MINUTE, Hilary Topper, CEO of HJMT Public Relations Inc., explains what a buyer persona is and how to identify one for your business.
Ellen Schaplowsky, My First Mentor Passed Away
Ellen Schaplowsky, My First Mentor Passed Away I met Ellen when I was 21 years old and still attending Hunter College. The year was 1983 and I would be graduating in 1984. I remember when she hired me to work for her as an intern. I was so impressed that...
“Pitch, Tweet, or Engage on the Street”
Dr. Kara Alaimo is a former communicator at the United Nations and in the Obama administration who now teaches Public Relations at Hofstra University and consults on global PR campaigns. She just wrote the bestselling book Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and...
The First Google Glass Reality Show: Thoughts on Glasslandia
If you didn't get to watch episode 6, "Making Of Glasslandia" yet, take a look now! Here's our final take about the first ever Google Glass reality show! Glasslandia has come to a close. What did you think? Hilary "The CEO & Google Glass Explorer": It was a great run....
Book Review: Steve Earl and Stephen Waddington’s #Brand Vandals – Reputation Wreckers and How to Build Better Defences
Crisis communications has always been a function of public relations. As the Internet continues to change the face and the scope of the public relations industry, communications professionals need to be prepared for potential damages that can occur and last forever on the Internet. In Steve Earl and Stephen Waddington's...
Glasslandia Episode 5 – “Yucatan Shrimp Taco”
This is truly my favorite episode of all the Glasslandia episodes. I hope you enjoy this as much as I do... Thanks in advance for watching! Episode 5 focused on Hilary's recent trip to Fort Myers Sanibel and her adventures while there! Here's some behind-the-scenes insight for your enjoyment. Lisa...
Book Review: Joanne S. Black’s Pick Up the Damn Phone! How People, Not Technology, Seal the Deal
With the prevalence of social media, you are finding less and less people relying on traditional ways to cultivate and close the sale. But, according to Joanne S. Black in her new book, Pick Up the Damn Phone! How People, Not Technology, Seal the Deal, the phone and in-person meetings...
Ecommerce Holiday Shopping: The Biggest Opportunity of the Year for Online Retailers
With the holidays coming up, many people choose to buy their gifts online. Did you know that all five of the biggest online sale days take place between late November and mid-December? Some highlights: · Online black friday sales increased 26% last year while in store actually ...
Talking With The Syracuse PRSSA…
I recently went to Syracuse to talk before the PRSSA (Public Relations Student Society of America) chapter about my experience working at major public relations and non-profit organizations and my transition to entrepreneurship. It was a quick trip. My daughter, Zoey, set the speaking gig up. She is the Communication’s...