Should small business owners jump on the YouTube bandwagon to get exposure for their products or services? According to Jason G. Miles, author of the book, YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience, the answer is yes. Miles...
Savvy Sales Tips To Help You Sell More
Hilary Topper on Air Are you in a sales slump? Or perhaps you're looking for some more inspiration or motivation? Or maybe you just need some good advice to help you increase your sales and make you the best sales person you can be? Listen to sales star, David Taylor of MySalesShow.com...
Five Cheap Marketing Strategies for Small Businesses by Sara Collins
From restaurants to travel agencies, many small businesses start up each day and every single one makes marketing a top priority. When someone decides to start their own business, they want to provide a product or service people want or need, and to make consumers aware of their presence, business...
Book Review: The Art of Effective Online Social Networking by Jeanne Grunert
When networking online or offline, it’s important to stay consistent and The Art of Effective Online Social Networking by Jeanne Grunert, shows you how to do just that. The book is perfect for those thinking about dipping their toes into social media, and believe it or not, there are still...
Product Review: New Cold-EEZE Spray
I have a love-hate relationship with this time of the year. I love that the leaves are changing and that the weather is cool, but not freezing. I love putting away my summer clothes and shoes and switching over to fall and winter clothes and boots. But, what I hate...
Talking with Adelphi College Students…
One of my Facebook friends, Sharyn O’Mara asked if I would be the guest lecturer in her public relations 101 class at Adelphi. I was excited for the opportunity. I love talking with students, especially those who want to listen to some guidance. When I got there, Sharyn was so...
New York Enterprise Report Sales & Marketing Playbook…
If you are in either sales or marketing or both, you may be interested in this upcoming conference hosted by the New York Enterprise Report. Called, the Sales & Marketing Playbook, the ½ day conference looks like a winner. It will be held on October 12 from 8 am to...
Lessons Learned from Gary Vaynerchuk’s Newest Book
The way we do business today is different than the way we did business five years ago. And, Gary Vaynerchuk’s new book, The Thank You Economy, gives business owners a hard look at the ever-changing landscape. Here are some lessons learned: Your business doesn’t have to have a Facebook, Twitter...
Marketing for Startups and New Businesses by Gil Effron
When I was writing How to Give Your Business an Extreme Marketing Makeover, my focus was exclusively on exactly what the title implies: helping established businesses replace worn-out, ineffective marketing with marketing that would and could accomplish more in less time. Throughout the months that followed publication I started to...