I joined Lifetime Fitness a few months ago because most of the pools were closed due to the pandemic. Lifetime Fitness in Garden city has a beautiful facility with a decent indoor lap pool with four lanes and an outdoor lap pool with six lanes. I was a happy camper....
Marketing Software is Key to Success
The use of marketing software in the rapidly evolving world of digital marketing is essential for success. Company sales cycles, marketing and sales alignment strategies, and overall ROI depend on the information provided by such software. Using marketing software to manage the timing, focus and content of marketing messages in...
Nordstrom and the Graduation Day Fiasco…
When Zoey, my daughter, and I were in Las Vegas for her 21st birthday bash, we went to Nordstrom to try to find a graduation dress. We found one that fit her perfectly and she loved it. I bought it, she took it back to Syracuse University (her college) and...
Best Practice Tips in Social Media and Health Care
Did you know that 80% of the general public search for healthcare providers on the Internet? With millions of people engaged in social networking sites today, it’s important that health care providers are online marketing the right way to their community. Here are some tips: Customer Service is Key -...
Book Review: Turning Rants Into Raves: Turn Your Customers on Before They Turn On You! by Randi Busse and Carol Heady
With the prevalence of social media, customer service is more important today than ever before. If you have a business and you’re not on top of what people are saying about you online and offline, then your business can suffer. Turning Rants Into Raves: Turn Your Customers On Before They...
Social Media and Health Care Providers
With the prevalence of social media, health care providers can no longer avoid being in the digital world. In years past, if someone needed a referral, he/she would ask his/her primary doctor for one. He/She might have also asked friends and family for a “good doctor” and used those recommendations...
Are There Any Old Fashioned Doctors on Long Island?
Do you remember watching Dr. Kildare? The show ran from 1961 - 1966. I don't remember watching it but it gave me the perception that all doctors cared. When I started going to the doctor on my own, I realized that I was just another number in his book of...
Customer Service and Gas Stations…
The other day, I was filling up at a gas station. (Actually, I feel like I fill up every other day and it costs a fortune, but that's a topic for another time.) I put my credit card in the slot, selected my gas, took the nozzle out and put...
Lessons Learned from Gary Vaynerchuk’s Newest Book
The way we do business today is different than the way we did business five years ago. And, Gary Vaynerchuk’s new book, The Thank You Economy, gives business owners a hard look at the ever-changing landscape. Here are some lessons learned: Your business doesn’t have to have a Facebook, Twitter...
Stemp Systems = Great Customer Service…
I keep writing about customer service because I can't believe how badly some companies treat their customers, let alone their employees! When employees are not being treated the way they should, a prospect will see that immediately. With HJMT's recent move to Melville, we needed to hire a new IT...