Steve Taub is a friend on Facebook. When he told me what he does, I asked him to provide our readers with some tips on YouTube videos and how to make them go viral. Here's what he said: ---Keep your message under two minutes. (A television commercial is 29 seconds...
Rochester is Beautiful This Time of Year
I was recently up in our Rochester office meeting with Lisa Gordon who is a HJMT Vice President. While there, I realized how beautiful it is upstate this time of year. All of the leaves turned fall colors – gold, orange and red. Together, the trees looked like a collection in...
Affiliate Marketing….
I’ve had my blog now since March 2008. At some point, I tried using Google ads , but found them to be more of a bother than an income stream. When I went to the Blogher Conference in San Diego this past summer, I found out about affiliate marketing. Some of...
What If Everything Could Talk?
The other day, I was out to dinner with my husband and my son. My son asked me an interesting question – if cows could speak, would we still eat them? Hmmmm…. I don’t think so but then I took it one step further. What if everything had a voice?...
Book Review: Maximizing LinkedIn for Sales and Social Media Marketing by Neal Schaffer
I thought I knew everything about LinkedIn. I’ve been using it for years. But after reading Neal Schaffer’s Maximizing LinkedIn for Sales and Social Media Marketing, I realized there is a lot more to learn, especially since there are more than 100 million members including executives from Fortune 500 companies...
Why Are We So Judgmental?
Why are people so judgmental? Why don’t we respect each other for who we are? Why are there so many people out there who judge everything you do, say and wear? It seemed to me that everyone went crazy about Arnold Schwartznager but did anyone think that his personal life...
Talking with Adelphi College Students…
One of my Facebook friends, Sharyn O’Mara asked if I would be the guest lecturer in her public relations 101 class at Adelphi. I was excited for the opportunity. I love talking with students, especially those who want to listen to some guidance. When I got there, Sharyn was so...
Walking over a dead body???
I was in the city the other day and wanted to get my nails done. My staff and I were running an event for one of our clients and I wanted to look polished. For you guys out there to relate, it’s like needing a haircut. I had 15 minutes...
New York Enterprise Report Sales & Marketing Playbook…
If you are in either sales or marketing or both, you may be interested in this upcoming conference hosted by the New York Enterprise Report. Called, the Sales & Marketing Playbook, the ½ day conference looks like a winner. It will be held on October 12 from 8 am to...
10 LinkedIn Tips…
LinkedIn is a great marketing tool if used correctly. Here are some tips: Eliminate direct solicitation. Don't invite everyone in your network to an event. Make sure your list is targeted. (I can't tell you how many events I get invited to on LinkedIn and I've thought about deleting people...