How Can You Improve Your SEO? SEO, or Search Engine Optimization, is important in getting your website seen on search engines. In YOUR PR MINUTE, Hilary Topper, CEO of HJMT Public Relations Inc., gives three tips for improving your SEO.
What is a buyer persona and how do you identify yours?
What is a buyer persona and how do you identify yours? Do you know who your buyers are? In YOUR PR MINUTE, Hilary Topper, CEO of HJMT Public Relations Inc., explains what a buyer persona is and how to identify one for your business.
The Tech World Is Still a Man’s World
Last year, the United Nations celebrated International Women’s Day under the official theme “Planet 50-50 by 2030: Step It Up for Gender Equality”. One industry that is still a long way from gender equality is the tech industry. While the percentage of women in the United States labor force has...
New Accounting Programs for Small Businesses
There is plenty of accounting software for small business on the market, but not all of it is good. However, Billings Pro by Marketcircle has some features that make it a very good choice for busy entrepreneurs. Since most people who are in business aren't accountants, they require small business...
Book Review: Steve Earl and Stephen Waddington’s #Brand Vandals – Reputation Wreckers and How to Build Better Defences
Crisis communications has always been a function of public relations. As the Internet continues to change the face and the scope of the public relations industry, communications professionals need to be prepared for potential damages that can occur and last forever on the Internet. In Steve Earl and Stephen Waddington's...
How to Secure Big Government Contracts as a Small Business in 2014
Small Businesses are always competing for big government contracts. With the start of the new year, you can begin to implement new strategies to help better position yourself for these contracts. Here are a few tips shared to us by Paul Karch from selltogovernment.com: Has your small business been playing...
And So What If I Like Cake Batter Ice Cream!
I went to an ice cream store in New York City with my daughter. She's been telling me about this place since she moved into her NYC apartment. "They have Banana Foster ice cream," she said. She knows exactly what I like! I love Banana Foster. I actually make a...
Top 7 Small Business Website Resolutions for 2014
If you're a small business owner, you know we are always looking for ways to improve and grow our businesses. What better way to implement new strategies than for the new year! Check out the Top 7 Small Business Website Resolutions for 2014 shared to us by Dudamobile: Small business...
Book Review: Cheryl and Mark Burgess’ The Social Employee
Did you know that 79% of businesses are utilizing social media to communicate with their target audiences? In Cheryl and Mark Burgess’ book “The Social Employee: How Great Companies Make Social Media Work,” the authors explain why social media is necessary and the powerful benefits of involving company employees as...
Book Review: Book Review: Jason G. Miles’ YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience
Should small business owners jump on the YouTube bandwagon to get exposure for their products or services? According to Jason G. Miles, author of the book, YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience, the answer is yes. Miles...