When the descriptors “tech-savvy” and “digitally fluent” become attached to a consumer group, they typically evoke images of a young, Smartphone-wielding, 20-something cohort. But according to unprecedented research findings from social media and digital consultancy Influence Central, this ease and fluidity with online technology can now equally describe today’s 45+...
Book Review: The Old Rush – Marketing for Gold in the Age of Aging by Peter Hubbell
Marketing to Baby Boomers is not a new thing. However, according to The Old Rush:Marketing for Gold in The Age of Aging by Peter Hubbell, many brands have forgotten about the Boomers and have changed their marketing direction to focus on younger generations. He feels that’s a big mistake. Hubbell,...
Are You Prepared to Leave the Business You Built?
More and more small business owners are selling their companies, with sales hitting a four-year high earlier this year in the United States, and Canada predicting its largest small business turnover ever in the next five years. “Many of our CEOs are baby boomers approaching retirement age,” says Kathleen Richardson-Mauro,...