My daughter and her friends caught the 7 am train into the city yesterday to go on the Britney Spears scavenger hunt only to find that the whole thing was disorganized and totally a waste of time.
Britney Spears, announced on Twitter, that the event would be an all day event in NYC.
The first clue that appeared on Twitter,
“I’m going to be hiding somewhere in Manhattan….HAHAHA!!! – Brit” 6:00 PM Aug 23rd from Tweetie
A few hours later…
“Let the games begin! My hiding spot is a guilty pleasure and I will be there at 6 PM…. Pass to @Z100NewYork – Britney”
Every hour Britney would tweet out a clue… but the clue was either irrelevant or downright dumb!
My daughter and her friends walked around the city all day from 8 am to 6 pm. They went to the M&M store four times and asked the manager if this was the place that Britney Spears would be and he told them “No.”
They went uptown to Dillians Candy Bar, Serendipity, Central Park, and other places. They finally ended up back where they started at the M&M store at 6 pm but were too late. More than two hundred people were there and the winners were already chosen. When Britney finally came out of a NYC tourist bus, she walked outside, greeted the winners and quickly went back into the bus.
The point here is, Britney Spears’ team and Z100 obviously didn’t know how to run a contest on Twitter. The premise was a good one but the execution failed. The contest should have been planned out with clues given at various locations. Instead it was done in a round about way that disappointed a lot of people!
