Today, I got an email from a “Mary” who has an AOL address. She told me that her firm decided to go with another PR firm.
“Huh,” I said to myself. Who is this mysterious Mary?
I wrote her back and asked her to identify herself. She did. And when I looked at the company, I don’t remember “pitching” them. Am I going nuts? Are there just too many new business leads or not enough?
I asked Kristie Galvani, Senior VP, and Lisa Gordon, who runs our Rochester office. “Do you know who this is?” I instant messaged them.
They both replied, “No Clue.”
I started to laugh. Okay, so who is this person and why is she writing to me?
“Why don’t you check your emails,” said Kristie. “Maybe you will find a clue….”
I did just that and came across an unsolicited email that said:
We are looking for an Ad Agency that can support with the following:
TV, Radio Print & Direct Mail
Setting up our Website, Lodo and Identity
Manage Marketing Campaigns
PR & Event PlanningThis is for a Cruise Line out of Long Island and details can be furnished once a Confidentiality Agreement has been signed. Target market is Long Island, NYC and N. Jersey.
Can you please overnight a Media Kit to the address listed below?
It all came back to me! I was in my City office when I got this email. I forwarded to Ellen Heydt, HJMT’s Account Executive, and she sent it out overnight.
So, what do you think? Is it best to answer unsolicited business or let it go?
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