How to Overcome a Writer’s Block by Angela Kambarian

Dear Business Owner:

In my opinion, writing is one of the most essential aspects of every business endeavor. The way you communicate or describe your services or products, can have a profound impact on your bottom-line. However, a lot of business owners, including professional copywriters, struggle to get the message across. Some individuals feel petrified when facing a blank page, not knowing how to get the ball rolling.

Therefore, I decided to provide a few suggestions below that will guild you in the right direction and help you successfully complete your writing projects. So, imagine the following scenario…

To your delight, a big five-figure project unexpectedly lands on your desk. ?You receive full payment upfront, which fills your heart with unbridled joy and enthusiasm. ?You inform all your loved ones and friends about the lucrative business deal and even open up?a bottle of champagne. You feel like the world is full of possibilities…? There is nothing you CANNOT accomplish. The sky is a limit! ?Even the swine flu isn’t going to stop you. 🙂

Finally, you approach your computer. You turn it on with a cheerful grin on your face. Then something terrible happens, and the world of happiness starts slowly disappearing into nowhere.

You feel stuck… You cannot find the right words to express yourself. Your mind is void of any creative ideas, thoughts or inspiration. The world starts closing in on you from all sides and you start to panic, while the client is waiting for the final draft with an unabated breath. She is expecting nothing short of masterpiece. And you cannot deliver! ?You see all your hopes, joy and career prospects slowly slip away…?All of a sudden you notice a huge and scary Monster quietly sneaking in on you though the back door, ready to grab you by the neck and choke you to death. This Monster has been preying on writers since the beginning of time. He even has a name—Writer’s Block! This Monster has no mercy. We are all his potential victims. No one is safe!

Don’t be scared. Here is the good news.

We can overpower the Monster and send him scurrying back to the woods, where he resides in a small shabby cabin by the lake.

Wanna know how? I have a simple strategy for you. It works like a charm.

Stop trying too hard! That’s right.

If you are stuck for the perfect phrase and nothing comes to mind, stop demanding it. You will make a bad situation worse! What I do sometimes is imagine someone appearing in my doorway and asking me: “What are you trying to say?” ?Then I would explain to my “imaginary visitor” what I am trying to say. You know what happens? When I verbalize it as if responding to a question, the most important facts usually come through. Then I grab the paper and jot it down without worrying about grammar, etc. Then I type it up, refine or modify it. Just getting the essence of what you need and want to say on paper is getting you half way there. Then you can build on that and eventually come up with a “masterpiece” that your client is expecting you to deliver.

Oh, wait…Where is the Monster? Anyone seen Writer’s Block??? I think he is back in the woods, where he belongs. Good riddance. I am no longer afraid of him. Neither should you! 🙂

About the Author:
Angela Kambarian is a President of Essential Communications in Long Beach NY.
She provides marketing consulting and writes results-driven marketing collateral materials for different companies, organizations and entrepreneurs.
For more information, please visit her website at www.kambarian.com