Emails, Files and Other Nonsense…

Did you ever send out an email and not get a response back?  Where does the email go? Does it go into the receiver’s junk mail box? Or, did the receiver receive the email and delete it?

I often wonder about that because I send out a lot of emails.  And, most of the time, I don’t get a response.  This is really annoying to me because I either have to send a follow up email or call the person until they respond.

The other day, one of my staff members received an email file from a local car dealer. The dealer wanted an ad in a charity journal that we were putting together.  The ad came in looking very similar to the original Volkswagen ad of the 1960’s.  It had a car and very little text.

The staff member sent the file to our graphics department where they placed the original file in the journal for print.   A couple of days ago, my staff member received a nasty email from the dealer.  He wanted his money back on the charity ad and said some hurtful things in the email.

I found out that the file he sent over was the wrong type of file and the verbiage didn’t show up on the ad.  When the staff members reviewed the original ad they saw no words, just a photo of the car and a logo from the dealer. They double checked and assumed that the ad was correct and placed it into the journal with more than a hundred other ads.

I called the dealer.  I was ready to offer him his $250 back.  I wouldn’t let the charity pay for the ad, it just wasn’t right. I left a message for him.  Interestingly, I had purchased a car from that same dealer five years earlier.

The dealer never called me back.  I wonder if by sending the nasty email he thought that would do the trick.  He obviously didn’t want to address the issue personally.

I find that happens with a lot of people.  They don’t want to tell you something negative in person, they feel more comfortable leaving nasty messages or nasty emails and when you call them back, they don’t pick up the phone.

Please share your experiences with me…