The other day, I was filling up at a gas station. (Actually, I feel like I fill up every other day and it costs a fortune, but that’s a topic for another time.)
I put my credit card in the slot, selected my gas, took the nozzle out and put it into my car. I stood there and waited. I looked around. Everyone was doing the same thing. There was no owner of the station around. There was no one around except for the customers filling their own gas tank.
I started to think about what Gary Vaynerchuck wrote in The Thank You Economy
about how people will go out of their way and even spend more money for good customer service. And, I agreed with him.
I thought about the local gas station that I go to in Point Lookout. The gas there is about a dime or so more than other places. But it’s convenient and the people who own the station are so nice.
I don’t even know what type of gas they sell. I just know that when I go to fill up there, before I get on the Loop Parkway, I am greeted by an older man who serves me with a friendly smile. He pumps the gas. I don’t have to get out of the car if I don’t want to, although when I’m there in the morning, I want to get out to buy coffee.
It’s funny, even in this economy, I don’t mind spending a little more to be treated with kindness and respect. Maybe Vaynerchuck really has something there…
What are your thoughts?
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The “experience” is what people often pay for…
I agree with you. I go to one station that is a little more only because I feel safe and comfortable there. As a female driver, I am always aware of my surroundings.The people are real nice too!