Readers know my pet peeve about ROI (Return On Investment) and my contention that the people who talk most about ROI are the ones who aren’t getting any. ROI can be an addiction. It can turn a normal marketer into a living breathing marketing calculator. But measuring tactic after tactic then...
Interview with HJMT’s President and CEO: Hilary Topper
How did you first hear about HJMT? How did I hear? I am HJMT – Hilary Jan Mass Topper. Actually before I started the firm in 1992, I was seriously considering using my maiden name and calling the firm – Mass Communications. But, I thought that was too cliché, so...
Our Health Care System…
You know what makes me angry? Our health system in this country! As a business owner, I pay a certain amount for my staff to have the luxury to pay their physicians and specialists a certain amount. I also pay for my own insurance to have the luxury to pay...
A Placement High! by Lisa Gordon
Image via Wikipedia There’s nothing better than the feeling you get when landing a client a placement, especially a really good placement! This past year we’ve gotten our clients on shows like Good Morning America, New York Nightly News and Good Day New York. We’ve seen our clients quoted as...
In A Moment…
It’s amazing how you go through life as if everything will be the same and then something happens and everything changes. I was in my car on my way home from work. It was very windy. I was getting on the Northern Parkway from the Wantagh and passed over a...
SNOW! by Lisa Gordon
Image via Wikipedia It’s officially winter in our upstate office in Rochester, NY. Yesterday brought the first official snow of the season and with it, long commutes home and very cold temps (10 degrees with wind chill!). Teachers are a buzz with hopes for school cancellations or delays and if...
Getting to Know HJMT’s Staff Writer, Adina Genn
How did you first hear about HJMT? Working as a reporter, I got to know Hilary and her team, who always helped to find me sources when I needed them. What was your first job? I worked at a caterer in high school on weekends. It was fun. Are you...
On Friday I Spoke At A LISTnet Event…
When a good friend of mine, Kevin Collins of KMC Coaching and Consulting Inc. asked me to speak before the LISTnet (Long Island Software Technology Network) special interest group, I couldn’t say no. I met Kevin a few years ago at a networking event and was immediately drawn to his...
Facebook Status Update Halts Wedding?
Did you hear about the man who stopped his wedding to update his Facebook status from “in a relationship” to “married?”Well that actually happened in Maryland this past weekend when Dana Hanna told the Minister to hold up as he tweeted both on Facebook and Twitter - "Standing at the...
Meet Jon Gicewicz, HJMT’s Web Designer
How did you first hear about HJMT? I first heard about HJMT back in 2006 when they were looking for a new webmaster and web designer. Seemed like a perfect match. And it allowed me to work from home a lot of the time. What was your first job? My...