Book Review: Cousins Maine Lobster – How One Food Truck Became a Multimillion-Dollar Business

Book Review: Cousins Maine Lobster - Hoe One Food Truck Became a Multimillion-Dollar Business I love reading about success stories in business. I find these types of stories motivating and inspiring. The book, Cousins Maine Lobster - How One Food Truck Became a Multimillion-Dollar Business, is all that and more. Jim...

Brand Intimacy – A New Paradigm in Marketing Book Review

Brand Intimacy - A New Paradigm in Marketing Book Review Consumers have been intimate with brands since the beginning of time. In the 1920's consumers were obsessed with the Ford automobile. In the 1990's, popular brands included Baby Phat and Delia. There is an intimate relationship between brands and consumers.The...