I’ve worked professionally in the non-profit sector for more than 20 years. I started my non-profit career at an agency called Altro Health and Rehabilitation Services in Manhattan and The Bronx as their director of public relations and development. I was there for nearly five years. After that, I went...
INNOVATION… Are You Innovative?
My first introduction and curiosity about innovation came a few years ago, after a meaningful discussion with Ken Morrelly, President of the Long Island Forum for Technology. He talked with me about various projects at LIFT and about new ways of accomplishing things. A few months ago, he wrote a...
McDonald’s Leadership Skills….
When I met with Adina Genn for breakfast the other day, she handed me a book, “Everything I Know about Business I Learned at McDonald’s – the 7 Leadership Principles that Drive Break Out Success.” “Thanks so much,” I said. “I read on Facebook that you co-wrote this book with...
Book Review – The New Rules of Marketing & PR
I just finished reading The New Rules of Marketing & PR by David Meerman Scott. The book was given to me by a few of my staff members as a holiday gift because they know all I read are business books and books about social media and marketing! From monitoring...
Just Finished Another Godin Book…
What do you want? Why do you buy what you buy? How does it make you feel? Seth Godin says in his book, All Marketers are Liars - The Power of Telling Authentic Stories in a Low-Trust World, you buy something because it makes you feel good! Obviously you're not...
Godin’s New Book and Seminar Outstanding!
This morning, I set my alarm for 5 am, got ready, packed up lunches for the kids and was on my way to NYC by 6 am. My friend, Matthiew Weiss, President of EO-NYC, told me about an event in NYC where Author, Seth Godin was speaking. Since I had...