Book Review: The Agile Marketer by Roland Smart

Book Review: The Agile Marketer by Roland Smart With the prominence of social media and online communication, the way we market to consumers has drastically changed during the last 10 years. That is why marketing needs to continuously evolve, especially in a time of customer experience and expectation. The new book...

Book Review: Beyond Advertising

Book Review: Beyond Advertising I recently had the opportunity to read Beyond Advertising - Creating Value Through All Customer Touchpoints by Yoram Wind, Catharine Findiesen Hays and the Wharton Future of Advertising Innovation Network. It was an extremely fascinating book that pulled in the Internet of Things revolution and tied...

Waldorf Astoria Review

Have you ever thought about staying at the Waldorf Astoria in Manhattan before? If you have, you now can. Before, this deluxe hotel was untouchable by the middle class American, but since it became a Hilton and then eventually was bought out by a Chinese investment group that renovated the...

Pivotal Living Fitness Tracker

What would you say if I told you I got a fitness tracker for $12 a year? That’s why I decided to check out the Pivotal Living fitness tracker. I was intrigued with the price and wondered how good it could be. The first one came in with a dead...