Two Sundays before Thanksgiving, outside the local market, a woman was already frantic on her mobile phone. “I can’t talk right now, I have to buy the turkey!” As Thanksgiving and the holiday season approaches, those who are entertaining like me are scrambling about for the latest and greatest recipes...
Are Followers Really Friends? By Guest Blogger, Michelle Ashby
In previous blog posts on my company web site, we explored interview pitfalls encountered by candidates seeking employment with our company, Tipping Point Media. We also discussed how social media can play an important role in connecting job seekers with new opportunities. After reading these posts, a hiring manager contacted...
Body Wash Category Lacks Leadership by Guest Blogger, Steve Poppe
Axe has 7% share of the men’s body wash category and it is the market leader. Old Spice is in second place with 6%. This category is ripe from leadership. As an ad-rat and someone who admires Bartle Bogle Hegarty the Axe agency, I’ve watched with interest the Axe advertising...
Using Small Company Size to advantage – Judo Strategy vs. Sumo Strategy by Guest Blogger, Jim Estill
The principal of Judo is to use the size, weight and direction of your competitor to throw them. In Sumo, the principal is to be bigger and use your size and weight to throw the competitor. Two different approaches to the same challenge. If you are in a business where...
Getting a Bird’s Eye View of Your Favorite Professional Conference on Twitter by Guest Blogger, Constance Korol
Whether you call it the Great Recession or simply a down economy, something interesting has happened for professionals this year. They have found a way to keep up with the latest trends, lessons learned and discovered ways to pursue continuing education without causing a strain on their travel budget through...
Have a Case Study But Don’t Know What To Do With It? Guest Blogger, Angela Kambarian Has Some Suggestions…
In my professional opinion, case studies are more effective than brochures or traditional sales collateral. Here is why. Everyone loves a story. Stories stir up emotions and give your presentations more power. Therefore, the best way to tell a marketing story is to present a case study. Besides, a case...
Elements of A Good Website… by Guest Blogger, Angela Kambarian
When it comes to creating a website, many business professionals focus all their attention on technology rather than content. All they care about is design, navigation, and color, not to mention cool software plug-ins, HTML, XML or Internet Service Providers. Some graphic designers and advertising people are intent on creating...
Another Political Guest Blog from Greg Sleter…
By Greg Sleter, journalist and owner of the WestIslipTribune.com I need some help from my friends on the Republican side of the political spectrum. I hear panic from folks loyal to the GOP about President Obama, with people screaming about the future of the Constitution, Bill of Rights and whether...
8 Crucial Steps to Email Marketing Success by Guest Blogger, Angela Kambarian
Most business professionals would agree that email is the weapon du jour in their marketing arsenal. Can you think of a better way to reach millions of people for a reasonable price? But here is the problem. The more emails people receive, the less attention they pay to each individual...
In Praise of Marketing Brevity by Guest Blogger, Jim Estill
“I have made this letter longer than usual, only because I have not had time to make it shorter" by Blaise Pascal (1623-62). We are inundated with information. People are starved for time and as such they greatly respect and value short correspondence, articles and blog posts. People actually use...