One of the most frequent weasel words you hear as an employer are some variant of: “it’s not for me but for my family,” Beware when you hear this…it often signals the need for a pay raise, but it can also be an indication that what is coming is not...
The Social Year in Review – 2009 by Guest Blogger, Constance Korol
A couple weeks ago, I posted a question on Facebook and Twitter asking the world “What were your two most memorable moments of 2009.” At the time I assumed that the most common response would be the unfortunate news of Michael Jackson’s death. Looking back now I think Tiger Wood’s...
How to Overcome a Writer’s Block by Angela Kambarian
Dear Business Owner: In my opinion, writing is one of the most essential aspects of every business endeavor. The way you communicate or describe your services or products, can have a profound impact on your bottom-line. However, a lot of business owners, including professional copywriters, struggle to get the message...
Pride Sells by Guest Blogger, Steve Poppe
One word that turns up rich consumer insights when brand planning is “pride.” Consumers know how to articulate pride. Delving into pride helps planners get to brand truths. It may be one of the seven deadly sins but pride helps planners navigate the psyche and mine selling ideas. When Hyundai...
The Holidays in New York by Guest Blogger, Ellen Heydt
Coming from Pennsylvania, the holiday season in New York has always been somewhat like a movie to me. The hustle and bustle of the city, the tree in Rockefeller Center, Macy’s windows, everyone bundled up in their winter coats... Sure, I visited the city a couple of times during the...
Improving Communications by Richard J. Atkins, Ed.D.
Communication is a Process When writing or speaking to others, communicators have specific goals: to solve problems, provide new information, or persuade others to take action. In this process, there is a sender, receiver(s), and the message. Senders’ choices can create understanding or confusion. How does your communication leave your...
Total Immersion Marketing (with Starbucks) by Guest Blogger, Michelle Ashby
Every day, I visit social media sites (mostly from my iPhone) to connect with my contacts and favorite brands. I often talk about my experiences and read opinions from blogs and my networks. This exchange of information is all part of the Engagement Marketing model my firm strongly encourages our...
Association Marketing By Jim Estill
One of the oldest and most effective marketing techniques is the power of association. Associate your product or service is something that people have good feelings about. This can be as simple as showing a group of people having a good time, or having music in the background. Or it...
On Giving Back – By Guest Blogger, Dr. Bruce Pinker
During the past three years, I have delivered free health seminars at public libraries throughout Rockland and Westchester counties about foot health. On Saturday, November 21st, 2009, I delivered a seminar, entitled: "Diabetes & Your Feet: The Winning Combination You Need to Know." I perform these free public health seminars...
To friends and family from Jill Breth-recommended book on social media…
Hi everyone. I went to a lecture at the Long Beach Library yesterday. The topic was on Social Media. It was a good introduction to the topic for me since I basically know absolutely nothing on the topic in terms of using it to market a company. Hilary Topper, the...