Book Review: Cousins Maine Lobster - Hoe One Food Truck Became a Multimillion-Dollar Business I love reading about success stories in business. I find these types of stories motivating and inspiring. The book, Cousins Maine Lobster - How One Food Truck Became a Multimillion-Dollar Business, is all that and more. Jim...
Not getting your pitch read? Try these tips.
Not getting your pitch read? Try these tips. Do you need help getting your pitch read? In YOUR PR MINUTE, Hilary Topper, CEO of HJMT Public Relations Inc., gives tips on how to grab the media’s attention.
How Can You Improve Your SEO?
How Can You Improve Your SEO? SEO, or Search Engine Optimization, is important in getting your website seen on search engines. In YOUR PR MINUTE, Hilary Topper, CEO of HJMT Public Relations Inc., gives three tips for improving your SEO.
Looking to build your personal brand?
Looking to build your personal brand? Are you looking to build your personal brand? In YOUR PR MINUTE, Hilary Topper, CEO of HJMT Public Relations Inc., discusses the importance of creating a personal brand, how to build it, and more.
What is a buyer persona and how do you identify yours?
What is a buyer persona and how do you identify yours? Do you know who your buyers are? In YOUR PR MINUTE, Hilary Topper, CEO of HJMT Public Relations Inc., explains what a buyer persona is and how to identify one for your business.
Ellen Schaplowsky, My First Mentor Passed Away
Ellen Schaplowsky, My First Mentor Passed Away I met Ellen when I was 21 years old and still attending Hunter College. The year was 1983 and I would be graduating in 1984. I remember when she hired me to work for her as an intern. I was so impressed that...
Do You Need an Integrated Marketing Plan?
Do You Need an Integrated Marketing Plan? Welcome to my brand-new video series on Public Relations and Social Media Marketing! This 10-part series is designed to help you master the essentials, from creating an effective integrated marketing plan to leveraging the power of working with influencers. Whether you're looking for actionable social media marketing tips or...
Brand Intimacy – A New Paradigm in Marketing Book Review
Brand Intimacy - A New Paradigm in Marketing Book Review Consumers have been intimate with brands since the beginning of time. In the 1920's consumers were obsessed with the Ford automobile. In the 1990's, popular brands included Baby Phat and Delia. There is an intimate relationship between brands and consumers.The...
Social Networks – ECommerce Gateways Infographic
For more information, visit 16Best.net.
An Experience with Uber
An Experience with Uber I went to a meeting in Atlanta. When the meeting was finished, we were supposed to have a van drive us back to the hotel. As everyone stayed around lingering, I felt as if I was ready to depart. So, I called an Uber. The app...