2012 is still fresh, new and a time to start making positive changes for your business. Below are a few simple trends that all businesses should lean towards to create a better image for themselves and for the consumers. 1. Using Less Stop printing unnecessarily, turn off the lights when...
I Lost My Car!
The other day I was in Long Island City for a meeting. My GPS kept sending me around in circles, so I decided to park the car and walk. How big can Long Island City (LIC) be anyway? Well, LIC is big. It's a lot bigger than I thought. My...
Twitter and the Long Island Association…
The other day, I attended the Long Island Association annual breakfast meeting with both Nassau County and Suffolk County Executives – Ed Mangano and Steven Bellone. I was really impressed with both of them. As they spoke, I checked in on Foursquare. I noticed that there were three other people...
I Went Shooting….
The other night, I was invited to an exclusive gun club in the village. Having never been to a gun club before, my Entrepreneurs’ Organization’s (EO) forum group was meeting there and I was excited to go,. When I walked in, it reminded me of some other private clubs in...
Google Plus and the Early Adopters…
I find it interesting that Guy Kawasaki, Robert Scoble, Pete Cashmore, Steve Rubel and Seth Brogin. primarily use Google Plus. This social networking site, seems like the site of choice among early social media adopters. Google Plus is similar to Facebook but integrates gmail, calendar, YouTube videos, photos, etc. into one...
Password Stink!
I can’t tell you how many times I change my password because I forgot which one I used. Since I saw Kristie Galvani put all of her passwords in a little black book, I decided to do the same thing. The only problem with that is you need to update...
Book Review: The Art of Effective Online Social Networking by Jeanne Grunert
When networking online or offline, it’s important to stay consistent and The Art of Effective Online Social Networking by Jeanne Grunert, shows you how to do just that. The book is perfect for those thinking about dipping their toes into social media, and believe it or not, there are still...
A Special Moment for Me…
The other night I was invited to give a keynote address to the alumni at Baruch College’s Executive MPA program. I graduated from Baruch in 1991. I was pregnant at the time and the following year, I gave birth, graduated with my Master’s Degree and started a business. At the...
Five Tips to Optimize Focus Groups by Bryan Pazaras
This is Planning Month for many businesses that market their products or services. Many use Focus Groups to concept, formulate, or synthesize ideas and insights that are the cornerstone to growing existing business, seeding new initiatives, or entering new markets. Here are five tips for optimizing the effect of your Focus...
CIA Watches Social Media Action?
In the Saturday, November 5th issue of Newsday, an article written by Kimberly Dozier of the Associated Press headlined CIA Eyes Revolt on Social Media. It piqued my interest so I read the story. In a quick synopsis, the Central Intelligence Agency (CIA) is monitoring tweets and Facebook updates overseas. ...