As an entrepreneur and business advisor, I know it could take a long time before many of the millions of people attempting to reenter the workforce find a truly suitable position if, in fact, they ever do.This is particularly true for men and women around the age of 50 who are described as “overqualified” by prospective employers or find they are competing against younger workers willing to accept lower salaries.
But people around the age of 50 have many transferable skills and strengths they could put to work in a business of their own, given the step-by-step instructions to start properly.
The problem is that starting a new business isn’t as easy as it looks. With so much information available, dozens of startup distractions, and many scams lurking in the shadows promising instant success, knowing where and how to start can be overwhelming.
That’s why I created ThinkSelfEmployed.com. I literally took my 30 years of experience and devised an affordable 26-week program entitled From Unemployed To Self-Employed. It systematically helps people in their 50s identify the transferable and marketable skills and strengths they could leverage into a business of their own.
Once those skills are identified, members systematically determine what their business should be, what they could sell, and to whom. The final step for members is building an action plan –– like a mini business plan –– to help them get started and test the viability of their business.
The goal of ThinkSelfEmployed.com is to help people start a business quickly and with a minimum financial investment and to help them generate revenue quickly. No pie-in-the-sky business ideas. The program encourages them to build on their strengths and validate that they’re on the right track in as little as six to eight weeks. Throughout the 26-weeks, he deals with all the customary and conventional issues pertaining to startup businesses.
I never recommend people give up looking for a job. But I also know that people can’t spend eight to 10 hours a day looking for employment. Potentially, in less time than it takes someone to find a new job, ThinkSelfEmployed.com could help them start a business of their own.
If you know someone who is unemployed, I hope you’ll help them by sharing this article with them and pointing them in the direction of www.ThinkSelfEmployed.com.
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Gil Effron is a consultant and creator of ThinkSelfEmployed.com
