The other day, I posted on my status that my arms were hurting because I lift weights. One of my Facebook friends asked me on “my wall,” if by posting random status updates I get any business leads.
I didn’t answer back on “my wall.” I decided to send him a direct message instead. I wrote, I have received dozens and dozens of inquiries and most of them became clients.
People ask me why? Think about it a moment. Wouldn’t you rather do business with someone you know and respect than someone you don’t know?
Social networking enables you to get to know people who you may have met at a networking event but only knew superficially. Now you have the opportunity to get to know what the contact likes and dislikes. You also get a sense of what you have in common.
The other day, I got an email from a Facebook friend that we “must get together.” He told me that we had a lot in common — liking Madonna, True Blood, etc.
When you have something in common with other people, you feel more comfortable and you want to do business with them!