Most people would agree that valuable and interesting content is dying. ?Unfortunately, some business owners deliver material that is good enough?for search engines, but not necessarily inspiring for humans.
Here is what I think: you should create interesting content, get as much mileage ?out of it as possible, and find ways to repackage it. Why throw away an ice cream ?carton before scooping out every last bit?
So, below I am providing some suggestions on how to repurpose old content?and get the most of it. This way you can reach a larger audience and save?yourself a bunch of work. You know it’s worth the effort…
1. Consider article directory sites
This is probably the easiest way to re-use old content. Even though sites ?like EzineArticles have strict editorial guidelines, they tend to rank high on the ?search engines and might give you more online visibility. By the way, eZine has its?own WordPress plugin so you can post directly to the site from WP.
2. Get the most of your company newsletter
Your email newsletter can have a much wider audience than your blog. ?Don’t miss out on an opportunity to share valuable information with?your readers and position yourself as an expert.
3. Create presentations from articles
Think about it for a second…Have you ever received an offer to speak on issues ?that you are an expert on? One of the best ways to prepare for your presentation?is to review your old articles and blog posts. What you have to do next is add some ?clever banter throughout, and you are good to go…
4. Create articles from presentations
If you speak at conferences, then you have already spent the time and mental?energy to create a winning presentation that carefully outlines your position?on certain topics. Why not use that as the basis for an article on the same topic??It’s another good way of re-using your content. After all, the work is already done!
5. Capitalize on your interviews
If you are often being interviewed, chances are your whole interview isn’t being?used. Why not ask for permission to use the remaining portion on your site and ?turn it into a larger article?
6. Transcribe interviews
Were your recently interviewed for a TV show, a podcast, or some other medium??You may ask for permission to transcribe the interview and place it on your site.?This will help you add new content and take advantage of keyword opportunities.
7. Tie it all together in an eBook
What’s a better way to establish yourself as an authority on a topic you?have written about. You have already done the work; now you just?have to rename posts “chapters”. We are starting to see a lot more?of this lately.
8. Create audio content
People like podcasts. They like the freedom of being able to take valuable ?content with them. They want to listen to that radio show while they are?on the road or burning calories at they gym. So, why not deliver your?RSS feed or articles the same way? You may use a program like Audacity to record and publish them to the Web, so that the users can subscribe to ?them via iTunes.??As you can see, there are many different ways of re-using your content?and capitalizing on it. This strategy can help you attract a whole ?new audience and take your business to the next level. ?By the way, what are some ways YOU repurpose your content??Feel free to share your ideas with me…
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About the Author:
Angela Kambarian is a President of Essential Communications in Long Beach NY. She provides marketing consulting, public relations services, and writes results-driven marketing communication materials for different companies and entrepreneurs.
Please visit her website today: www.kambarian.com
Good article Angela! Thanks for the submission. I know this will help a lot of people, including me!